Info Series - 2020, 3 episodes
DOP: Rommel Genciana
Client: UBS AG
Welcome to the 21st century where the power of data is limitless. With the right data sets at your disposal, you can make accurate judgements and take effective action, regardless of your area of study. The problem lies in the misuse or misunderstanding of this power, resulting in poor decision making across the globe.
Surprising no one, we as a species can be pretty biased and tend to trust our gut feeling more than we probably should. So, grab the right data set and learn what you can! Evidence Lab collects data from all over the world and on every imaginable topic. What does a road network have to look like to make it operable for the e-car market? How is COVID-19 affecting mobility and housing? How sustainable is an ESG investment really?
Evidence Lab has measured how deep a docking cargo ship lies in the water, how much gas energy companies burn off and even the routes city dwellers take on an average working day. They collect and clean every dataset imaginable. An insane undertaking and one which our cameras were only too happy to capture.